Australian fans of the beloved British treat, Percy Pigs, are in an uproar—and it’s not just because these gummy delights have finally arrived Down Under. The real drama? Buying limits that have left shoppers scratching their heads and scrambling for more. Just days after Percy Pigs and their sweet sidekick, Colin the Caterpillar, hit Coles supermarket shelves thanks to a partnership with Marks & Spencer (M&S), reports of sellouts and purchase restrictions began flooding in. But here’s where it gets controversial: while Coles insists there are no official in-store limits, online shoppers are being capped at just eight packets per order. And this is the part most people miss—the limits only seem to apply to online purchases, leaving fans to wonder why they can’t stock up digitally but can grab as many as they like in-store. One fan reported being restricted to eight packets during an online purchase, while a visit to a Sydney Coles store allowed for more than eight in a single transaction. So, what’s the deal? Coles claims the online limits are to ensure availability for all customers, but is it enough to satisfy the sweet tooth of Aussie shoppers? The launch has been nothing short of a sensation, with 47,500 Percy Pigs and Colin the Caterpillar treats sold on the first day alone—making it Coles’ most successful confectionery launch ever. But the frenzy has left some fans disappointed, scouring multiple stores only to find empty displays. A Coles spokesperson confirmed the overwhelming response, stating, ‘The buzz in store and online has been incredible… Australians and Brits alike are embracing these beloved treats.’ Yet, the question remains: are buying limits a necessary evil to keep the treats in stock, or a frustrating barrier for die-hard fans? And let’s not forget the bigger picture—Percy Pigs and Colin the Caterpillar aren’t just seasonal or limited-edition; they’re here to stay as part of Coles’ permanent M&S range. From Percy Pig Fruit Gums to Colin’s Cherry Gums, the full lineup is available, alongside other M&S favorites like Scottish Shortbread and Luxury Gold Tea Bags. But with such high demand, will supply ever truly meet the craving? Is this a sweet victory for Coles, or a bitter pill for fans who can’t get enough? Let us know your thoughts in the comments—are buying limits fair, or should shoppers be free to indulge without restrictions?
