Are you ready to revolutionize the way you approach managed services? NinjaOne is shaking up the industry with a bold new event that promises to deliver game-changing insights and actionable strategies. But here’s where it gets exciting: this isn’t just another tech conference—it’s a hands-on, partner-focused experience designed to transform how MSPs operate and thrive in a rapidly evolving market. And this is the part most people miss: it’s not about theoretical concepts; it’s about walking away with tools you can implement immediately.
Paul Redding, NinjaOne’s head of MSP partnerships, puts it bluntly: ‘With the right vision and mission, what we’re creating here is truly next level. People will talk about this the way they rave about our ITX events, saying it reshaped their business perspective and operations. You won’t just be glad you attended—you’ll be counting down to the next one.’
NinjaOne has officially announced its inaugural MSP conference, MSP NXT, set for October 27-29, 2026, at the Marriott Austin Downtown. The event is positioned as a partner-enablement powerhouse, offering keynotes, hands-on workshops, technical training, and role-specific tracks tailored to MSPs seeking to boost profitability, efficiency, and customer success. But here’s the controversial part: in an era where MSPs demand clear ROI and business outcomes, can an event truly bridge the gap between IT functionality and measurable results?
Redding highlights the event’s core philosophy: ‘We’ve designed MSP NXT to be a true game-changer. Whether you’re in sales, operations, or the C-suite, you’ll leave with tangible strategies to implement.’ Attendees can dive into focused tracks, from deploying automations and modernizing operations to optimizing marketing and AI-driven strategies. The question is: will this hands-on approach be enough to address the growing pressure MSPs face to deliver outcomes, not just services?
The timing couldn’t be more critical. As Redding notes, ‘The industry is evolving. Clients are no longer paying for IT that ‘just works’—they’re demanding clear ROI and business optimization. If we don’t adapt collectively, it’ll be a tough road ahead.’ MSP NXT aims to equip professionals with the skills to navigate these shifts, from engineers deploying automations to C-suite leaders tracking operational maturity.
One of Redding’s most passionate focus areas? Sales and marketing. ‘MSPs often rely on referrals for growth, but we want to teach them to articulate their value—how they improve a customer’s business, not just technical specs.’* Is this the missing piece MSPs need to break out of the referral cycle?**
To keep the experience intimate and impactful, attendance will be capped at 500-600 participants. While Austin hosts the first MSP NXT, Redding envisions a global expansion: ‘We’re a global company, and we believe communities in APAC or EMEA deserve access to this value without traveling across the world.’
Michael Cervino, co-founder and CEO of Circle Square Consulting, is particularly drawn to the event’s focus on smaller groups and actionable learning. ‘It’s not about rushing through sessions—it’s about deep, structured takeaways.’ Having served on NinjaOne’s customer advisory board, Cervino is eager to see how the event delivers on MSPs’ top need: practical skills, not sales pitches.
But here’s the question we leave you with: Can MSP NXT truly redefine how MSPs operate, or is it just another event in an already crowded calendar? Let us know your thoughts in the comments—we’re eager to hear if you think this event will live up to its bold promises.
